Making Money While Making a Difference

For all the talk of worsening corporate ethics, there are many, many companies that are improving their social responsibility. Making Money While Making a Difference describes some of these companies, and offers business people a step-by-step way to both increase their contribution to the public good and improve their bottom line. This clear, engaging guide to profit-nonprofit partnerships covers choosing a cause, choosing a nonprofit partner, developing a campaign, setting goals, getting employees on board, budgeting, publicizing and evaluating the program.