employee communication
Entering the Blogosphere
Harness the Web log to benefit your organization.
The blog–short for “Web log,” a kind of online diary–has exploded on the Internet in the last 18 months. According to one recent study, eight percent of Internet users are writing blogs and 39 percent read them. Three types of Web logs have an impact on the workplace: externally-facing organizational blogs, internally-facing organizational blogs and personal blogs. Yes, what people write on their personal blogs can have an impact on the office–but more on that later.

